The Domesticity of Giraffes free essay sample

The complexity of being a women is presented in many ways. The poem, The Domesticity of Giraffes, written by Judith Bridge portrays and engages with the audience in many ways, that the image of women is highlighted through. These ideas are conveyed through techniques and the themes Desperate for Freedom, and losing your sense of identity. The detailed poem explores and illustrates the image of women physically and mentally through the theme Desperate for freedom. This theme outlines in detail how women wanted their own freedom rights and were desperate or it.Judith Bridge reveals these ideas through a wide range of techniques and visual imagery such as being physically disabled, doing nothing but chores and highlighting womens domestic violence. The theme, Desperate for Freedom, is a strong and appealing theme that Judith Bridge portrays women through. Judith first reveals the sight of the theme, Desperate for Freedom when she mentions Bruised-apple eyed in line 5. We will write a custom essay sample on The Domesticity of Giraffes or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This eye-catching metaphor reveals a hidden image that leads to the domestic violence of women. Not only does Judith point out the hidden meaning, she also attaches a dull feeling to the metaphor. The dull feeling adds a stronger background feeling and image to the metaphor. The poet later on mentions another metaphor that is illustrated in line 16 when she mentions the words wire-cripple. In this featured metaphor, Women seem to be portrayed as being disabled, but not physically disabled. This gets the persona thinking on why she is described as being mentally disabled. Due to her freedom being taken away from her since she is in an enclosed space, the author decided to portray and describe her as having a disabled image.Towards the end of the poem, Judith mentions a repetitive action when she includes She circles the pen, licks the wire, mimics a gum-chewing audience. on lines 19-20. This course of action gives the reader the thought of repetitive action for example, a women doing the same chores every day throughout the course of the year. This demonstrates and relates back to the theme, Desperate for freedom, because she is wanting to escape and be free from the enclosed space she IS currently in. It leads the persona wanting to feel sadness and hopelessness for her.This is caused by the repetitive action that the poet has included to allow the theme show strong evidence backing up the Desperate for Freedom idea. In wrapping up, Beverages poem links back to Representations of Women through the ideas shown in the visual meaning. The fetching poem also conveys and engages the theme of Losing your sense Of Identity. This theme evidently highlights the isolation involved in this theme, as well as the lack of spirit and sense of belonging through a variety of techniques and visual imagery. The theme, Losing your sense of Identity, is an effective and well stated concept that is sheerer highlighted through women. Judith Bridge first portrays the theme through a metaphor presented on line 8, when she mentions Loneliness of smoke, The metaphor portrays the image of women fading away with a sense of isolation in them. It gives the image of smoke over-taking the image of women, which then conveys the terms, disappearing and drifting. The terms disappearing and drifting are both terms of not belonging and feeling loneliness.The poet later on illustrates more visual imagery through the lines Miles away from anywhere. plotted on line 18. This visual technique portrays the image that she is deeply lost inside of herself which gives the reader the image of her losing her sense of belonging due to isolation. This line sheerer demonstrates the meaning behind feeling isolated. Towards the end of the poem, the Poet then mentions a simile when she includes, Like the neck of a dying bird. This simile conveys the lack of spirit she is feeling inside of her due to her surroundings and how she is deeply feeling inside.Not only does it convey and explain the lack of spirit she is illustrating, but it also conveys the loss of sense of belonging she has inside of herself. It demonstrates her lack Of energy throughout the cycle years of her life. Overall, Beverages poem relates back to the main idea of Women being presented in many ways. In conclusion, Beverages poem, The Domesticity of Giraffes (doe-mess-sis- city), is an appealing and engaging book that connects with the persona through the themes Desperate for Freedom and Losing your sense of identity.

Biography of Alphonse Mucha, Czech Art Nouveau Artist

Biography of Alphonse Mucha, Czech Art Nouveau Artist Alphonse Mucha (July 24, 1860–July 14, 1939) was a Czech illustrator and painter. He is best-remembered for his Art Nouveau posters of plays staged in Paris featuring Sarah Bernhardt, one of the greatest actors of all time. Late in his career, he created the 20 monumental paintings that are known as the Slav Epic depicting the history of Slavic people. Fast Facts: Alphonse Mucha Occupation: ArtistBorn: July 24, 1860 in Ivancice, Austria-HungaryDied: July 14, 1939 in Prague, CzechoslovakiaEducation: Munich Academy of Fine ArtsSelected Works: Sarah Bernhardt theater posters, La Plume magazine covers, The Slav Epic (1910-1928)Notable Quote: Art exists only to communicate a spiritual message. Early Life Born to a working-class family in southern Moravia, then a part of the Austro-Hungarian Empire and now part of the Czech Republic, Alphonse Mucha demonstrated a talent for drawing as a young boy. At the time, access to paper was considered a luxury, but a local shop owner who was impressed with Muchas talent provided it for free. In 1878, Alphonse Mucha applied to attend the Academy of Fine Arts in Prague, but he was unsuccessful. In 1880, at age 19, he traveled to Vienna and found work as an apprentice scenery painter in local theaters. Unfortunately, the Ringtheater, one of Muchas companys key clients, burned in 1881, and Mucha found himself jobless. He traveled back to Moravia and met Count Khuen Belasi who became the young artists patron. With funding from Count Khuen, Alphonse Mucha enrolled in the Munich Academy of Fine Arts. Art Student and Parisian Success Mucha moved to Paris in 1888. He enrolled first in the Academie Julian and then in the Academie Colarossi. After meeting many other struggling artists including Czech illustrator Ludek Marold, Alphonse Mucha began working as a magazine illustrator. The magazine work brought in regular income. Alphonse Mucha became friends with the artist Paul Gauguin, and, for a time, they shared a studio. He also grew close to the Swedish playwright August Strindberg. In addition to his magazine illustration work, Mucha began providing pictures for books. Work With Sarah Bernhardt In late 1894, Alphonse Mucha was in the right place at the right time. Sarah Bernhardt, one of the worlds most famous actors, contacted the publishing house Lemercier to create a poster for her latest play Gismonda. Mucha was at the publishing house when the manager Maurice de Brunhoff received the call. Because he was available and said he could complete the work in two weeks, Brunhoff asked Mucha to create a new poster. The result was a more than life-size rendering of Sarah Bernhardt in the lead role in the play. Sarah Bernhardt in La Plume magazine. Buyenlarge / Getty Images The poster caused a sensation on the streets of Paris. Sarah Bernhardt ordered four thousand copies of it, and she signed Alphonse Mucha to a six-year contract. With his work displayed all over Paris, Mucha was suddenly famous. He became the designer of the official posters of each Bernhardt play. Enjoying the sudden increase in income, Mucha moved to a three-bedroom apartment with a large studio. Art Nouveau Success as a poster designer for Sarah Bernhardt brought Alphonse Mucha many other illustration commissions. He created a wide range of advertising posters for products from baby food to bicycles. He also provided cover illustrations for the magazine La Plume, a famous artistic and literary review published in Paris. His style featured women in lavish natural surroundings often swathed in flowers and other organic forms. Alphonse Mucha was a central artist in the emerging Art Nouveau style. Art nouveau advertisement for Waverley Cycles. Corbis Historical / Getty Images The Paris Universal Exposition of 1900 included a massive showcase of Art Nouveau. The work of many French designers in the style appeared, and many of the buildings constructed for the exposition included Art Nouveau design. Alphonse Mucha applied to the Austro-Hungarian government to create murals for the Bosnia and Herzegovina pavilion at the expo. After the government rejected his plan to create paintings depicting the suffering of the Slavic peoples of the area under foreign powers, he created a more upbeat salute to traditions of the Balkan region that included Bosnia and Herzegovina. In addition to his murals, Muchas work appeared in many other parts of the exposition. He created displays for jeweler Georges Fouquet and perfume maker Houbigant. His drawings were featured in the Austrian pavilion. Pleased with Muchas work, Austro-Hungarian emperor Franz Joseph I knighted him. He also earned the Legion of Honor from the French government. After the exposition, Georges Fouquet hired Mucha to design his new shop in Paris. It opened in 1901 featuring Art Nouveau-inspired decoration. The Slav Epic While continuing his work on illustrations in the first decade of the twentieth century, Alphonse Mucha did not give up on creating murals depicting the suffering of the Slavic people. He traveled to the U.S. in 1904 hoping to find funding for his project. He returned to Paris two months later, but, in 1906, he went back to the U.S. and stayed for three years. During the stay in the U.S., Mucha earned income as an instructor including a stint as a visiting professor at the Art Institute of Chicago. However, he did not find the patronage he needed and returned to Europe in 1909. Fortune shined on Mucha in February 2010. While in Chicago, he met Charles Richard Crane, heir to a fortune from his father who sold plumbing parts. Nearly a year after Mucha returned to Europe, Crane finally agreed to fund the creation of what became known as the Slav Epic. He also agreed to gift the finished pieces to the Prague government upon completion. Panel of Master Jan Hus Preaching at the Bethlehem Chapel (. Hulton Fine Art Collection / Getty Images Mucha worked on the 20 paintings that make up the Slav Epic for 18 years from 1910 through 1928. He worked through World War I and the proclamation of the new Republic of Czechoslovakia. The completed set of paintings was shown once during Muchas lifetime in 1928. They were then rolled up and put into storage. They survived World War II and were placed on public display in 1963. They were moved to the National Gallerys Veletzni Palace in Prague, the Czech Republic in 2012. Personal Life and Legacy Alphonse Mucha married Maria Chytilova in 1906 in Prague just before traveling to the U.S. Their daughter Jaroslava was born in New York in 1909. She also gave birth to a son Jiri in Prague in 1915. Jaroslava worked as an artist, and Jiri worked to promote his fathers art and serve as an authority on Alphonse Muchas biography. In early 1939, the German army arrested and interrogated 78-year-old Alphonse Mucha after they occupied Czechoslovakia. He died of pneumonia on July 14, 1939, less than two months before the start of World War II. He is buried in Prague. Although during his lifetime, Alphonse Mucha fought efforts to tie him directly to Art Nouveau, his images are part of the definition of the style. By the time of his death, he took the greatest pride in his historical paintings. Muchas work was out of style at the time of his death, but it is very popular and well-respected today. Source Husslein-Arco, Agnes. Alphonse Mucha. Prestel, 2014.

Seattle University Essay Example | Topics and Well Written Essays - 1000 words

Seattle University - Essay Example Even though this cannot be taken as the only criteria, it can provide a sound judgment on the character, behavior, creativity and capability of the student. A personal statement, in the words of the student mirrors his/her hopes, aptitudes, desires and ambitions. It will provide a clearer picture of the student's thought process and the university will be in a better position to understand and adjust the subject requirements. Seattle, being a university with a religious angle, has its own agenda and hopes to adjust its goals with student aspirations. Thus the student essay will act as a window to the diverse background, the educational path of the past, hopes of the future, individual preferences of the student. Essays tend to be very personal and will give a clearer picture of the student's chosen path. Course requirements and decisions on units depend on the background material and personal preferences supported by individualistic ambitions. Transcripts and their authenticity are important for all the universities, especially in the case of international students, who are required to provide certified transcripts of reports, marks cards, diplomas in addition to English language (TOEFL, IELTS, CLB etc.) proficiency certificates provided directly by the certifying agency. Financial deposits and bank proofs are additional for international students. In case of sponsored students, the government, through the Embassy has to confirm the sponsorship and additional declaration of finance is necessary if the funding is partial. Almost all the British qualifications are accepted in US universities, with Britain having an unassailable reputation in the field of education. Most of the variations in Indian educational system are accepted. All international students are expected to submit seale d recommendations from their Referees. "Seattle University thoroughly evaluates whether home schooled applicants have the necessary foundation of skills, background, and breadth to be successful students here" http://www.seattleu.edu/home/admission/undergraduate/apply_other.aspn and thus the Home School students are not ignored. Most universities have similar requirements. American University demands completed applications, essay of 500 words, statement of interest, academic records, two letters of recommendations, demonstrated leadership report or community service record, English proficiency, application fee and financial source. In recent years, American universities have become more and more inclusive in their outlook. "Ensure a university environment that is inclusive as well as diverse and that fosters a spirit of community among faculty, staff, and students by increasing the diversity of its faculty

Ultimate axial bearing capacity of jacked pile in layered sand with Dissertation

Ultimate axial bearing capacity of jacked pile in layered sand with using Driven Program 1.0 - Dissertation Example The experiments are performed on three different water tables from dry level, cross-surface level and to the bottom of the 15m depth. Four different depths of steel and concrete piles are used for the experiment which is performed with the help of computing software Driven 1.2 providing all supposed calculation. Different depths of the surface are varying from medium sand to coarse sand with fine gravel. 8 tests were conducted for each of four piles making a series of tests manifesting the behaviors and measures of ultimate axial bearing capacity over the standards. A comparison of results manifests the consequences and derivations of the experiments as well as the supposed notions of the experiments. ... In fact, all the early eras of human faculty in constructions had been depending on pile engineering to provide them with the sufficient strength for lasting long enough. British Architecture and pile-engineering is considered to develop rapidly with the emergence of modern architecture techniques around the beginning of the eighteenth century which is also an era that brought new technologies to most of the Europe. A success of a civil work is always inherited in its performance over the forces of deformations. And the task of a foundation is obviously to provide the strength to the construction structure. Thus, the success of pile engineering resides in a toleration of all possible factors that deform the structure and lead to a failure. Therefore, pile engineering mostly circulates around the idea of toleration. The major mean of the piles is to provide a foundation that can tolerate the weight of the construction, deformation torques, and the supposed climatic and geographical ch anges expected to affect the construction during its life. In our current ongoing proceedings, we are setting up an experiment that will analyze the bearing capacity of two sets of piles. This experiment is performed to analyze particularly the ultimate bearing capacity of the jacked piles, as the jacking method is best usable for our supposed layered sand structure and is also very commonly used in most of the constructions popular today. We have chosen steel and concrete piles to be analyzed during the experiment. As a specimen of the behavior of the piles, this experiment manifests a comparative and analytical result that shows up the

Marketing and Stakeholders in the Food Industry Assignment

Marketing and Stakeholders in the Food Industry - Assignment Example In addition, the work finds out the various aspects of the marketing concept and illustrates how the marketing concept can be useful for the growth and development of an organization. Lastly, the work identifies the various stakeholders of McDonalds and suggests effective ways of communication that will satisfy each group. In general terms, the concept of marketing claims that in order to gain organisational goals, it is necessary to understand the needs and wants of the target market and deliver the required level of satisfaction more effectively and efficiently than competitors. Thus one can say that under marketing concept, it is more important to sell satisfaction than to sell product (Jain, 2006-07, pp. 292-293). According to AMA definition, â€Å"Marketing† is â€Å"the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that will satisfy individual and organisational objectives† (Shah & D’Souza, 2009, p. 8). Marketing concept and other business philosophies An analysis of the marketing concept proves that it does not focus on maximising profit through increased sales volume. Instead, it gains profit through increased satisfaction of customers. Thus, in the marketing concept, customer is the central figure around which all marketing activities take place. In essence, it becomes necessary to identify the target customers, develop an understanding with them, understand their demands, and provide services and goods to their satisfaction. One can summarise the components of marketing as satisfaction of customers, integration of various marketing activities, and good sales volume (Moore, et al. 2006, p. 142). This concept of marketing is different from the concepts of production, product, selling and holistic marketing. The selling concept was in vogue before the introduction of the marketing concept that is, during 1950s and 1960s. In this concept, the co mpany mainly aims to sell a product to the maximum and gives little attention to the precise requirements of the customers (Kuratko, 2008, p. 359). In that case, the company continues selling a product adopting various promotion schemes. In other words, the company focuses mainly on selling methods to attain maximum profit (Ibid). Yet another important concept is product concept. It focuses primarily on the quality of the product. In other words, a company gives maximum attention to the quality of its product on the belief that as far as the product is of high quality, consumers will be attracted to the product. Similarly, companies used to adopt the concept of production until 1950s. It claims that when a product or service is in maximum demand in the marketplace, the company should focus on producing that product or service as much as possible. An important part of marketing is marketing research. It becomes necessary for all companies to research their market in order to set thei r direction initially and to assess their performance thereafter. There are various sources to collect marketing information. Some primary sources are customers, dealers, and salesmen. As customers are the people who use the product, they are the best source of information regarding the quality of the product in terms of price, packaging, availability, design etc. similarly, dealers are capable of offering some useful information regarding the customer response to the products. In addition, they will be able to offer vital information regar

Heinz Business Strategy

Heinz Business Strategy Heinz Company is a marketer and manufacturer of branded foods in the industry of global food. The company is recognized for its ketchup with a comprehensive presence in condiments, tuna, baby foods, soup and ready meals. Heinz is the US-based global food company, with a world-class portfolio of powerful brands holding no-1 and no-2 market positions in more than 50 countries. The Heinz brand has an estimated value of $20 billion with Heinzs top-15 power brands accounting for two-thirds of annual sales.The company has no-1 or no-2 brands in 200 countries around the world, showcased by Heinz Ketchup. Other brands in the companys portfolio include Classico pasta sauce, Ore-Ida frozen potato products, Heinz weight watchers, Plasmon baby food, and John West tuna. Heinz also uses the famous names Weight Watchers, Boston Market, T.G.I. Fridays, Jack Daniels, and Linda McCartney under license. Due to potential loss in manufacturers brand equity, large public food manufacturers face the greate st threat from the expansion of private retailer brands and the increased power of the retail sector. The H.J. Heinz Company has a long tradition in the US market of being a number one brand, retaining a dominant position in the US and the world market. Ketchup is a case in point. However, as with many large food manufacturers, the growing share of private labels is creating a challenge . In response, rather than relying solely on its long held brand image, Heinz has made a strategic decision to invest heavily in differentiating itself further from private label offerings by improving the quality of its product to attract more quality-conscious consumers, Heinz might easily be viewed as a company with a dominate product-orientation based on its Chairmans statement I am convinced that quality and innovation are the way forward for Heinz. Traill and Grunert (1997) 2-PRODUCT INNOVATION ACTIVITY Much of the innovation has been focus on what is considered core products where it has strong existing competencies and expertise. New product development constitutes an vital part of Heinzs growth strategy. Product introductions are focus on meeting consumers demand for convenience, health, improved taste, and lifestyle changes. The company has made attractive consumer products by offering packaging innovations and the promotion of the health benefits of its existing products. The health dimension is critical factor in its product differentiation strategy for Heinz.There are no of examples of recent product innovations. The company introduced a new range of soups, offering nutritious contents with alternative ingredients with less salt, sugar, and fat particles. Various specialty soups were introduced in the UK, such as Spicy Butternut Squash and Mediterranean Tomato and Bacon. Other examples are the first microwaveable French fries tasting like restaurant fries. This product is a s trong complement to its ketchup. The most successful package innovation in the US was the Heinz Easy Squeeze ketchup designed in an upside down ketchup bottle for faster and less messy dispensing. This packaging was successfully launched in 19 European countries as well as in the US and the Canadian food service. In recent years, the company has also made substantial packaging innovations in other food products with a conversion from traditional cans to more convenient solutions in single-serve microwavable packaging. Traill and Grunert (1997) 3-PROCESS INNOVATION ACTIVITY Heinz created four imperatives to gain better performance, drive profitable growth, remove the clutter, squeeze out costs, and measure and recognized performance. By removing the clutter, Heinz seeks to remove inefficiencies and reduce complexities of product portfolio and supply chain. The company execute a major restructuring initiative named Streamline aimed at reducing overhead costs. Heinz has also made a series of divestitures in an effort to refocus its business more closely on its core products. The company is focusing on its top 15 power brands, which account for 60 percent of total sales. The squeeze out the cost initiative has mainly concentrate on promotional expenditure as new systems have been execute to better track promotional spending. Through a new global procurement initiative led from World headquarters in Pittsburgh, Heinz is aiming to cut costs in both direct and indirect sourcing activities. Traill and Grunert (1997) MARKETING STRATEGY OF HEINZ COMPANY The company launch its first national foodservice advertising campaign, using the slogan Insist on Heinz. The objective of this advertisement is to attract consumers to insist on Heinz Ketchup, when it is not available in fast food restaurants or other food service establishments. Furthermore, to take full advantage of its strong position in the foodservice market, the company has created Group 57, a culinary expert team that supplies customers with new ideas and support. Heinz invests in consumer education by promoting the health benefits of lycopene in tomatoes. Heinzs advertising expenses have also increased in recent years, mainly due to the launching of a new product, Ore-Ida extra crispy fries in the US. In response to increasing competition, especially from private labels, Heinz introduced a every day low pricing initiative across many product groups. The aim of this initiative is to fight off competition by creating a positive value impression among consumers. Traill and Grun ert (1997) CORPORATE STRATEGY OF FONTERRA COOPERATIVE GROUP 1-USING RD AND INTERNATIONAL VENTURES The Fonterra Cooperative Group was formed by the merger of New Zealand Dairy Group, Kiwi Co-operative Dairies and the New Zealand Dairy Board in late 2001. It is owned by its nearly 12,000 dairy farming shareholders. Fonterra has sales of $2.15 billion and is organized in three divisions; New Zealand Milk Products (NZMP), New Zealand Milk, and Fonterra Enterprises. NZMP is the worlds largest dairy ingredients company which focuses on separating milk to its various components and then marketing these components. New Zealand Milk is the business unit manufacturing dairy based consumer and branded food products, while Fonterra Enterprises comprises an innovative venture and growth businesses supporting Fonterras core business activities. Since the merger there have been a number of acquisitions. Fonterra has a 50 percent stake in Australian dairy producer, Bonlac Foods Ltd, and has undertaken the formal merger of both companies consumer products operations in Australia and New Zealand. Other acquisitions and strategic alliances include joint ventures with Nestlà © through Dairy Partners Americas in South and Central America, Dairy Farmers of America with DairiConcepts in the US, Britannia Industries Ltd in India, and Arla Foods in the UK. A handicap of traditional cooperatives is their orientation toward producers and lack of consumer awareness. However, this is changing as cooperatives discover more suitable market-oriented strategies and increasingly operate in global markets. Although capital constraints have been a primary barrier to internationalization, risk aversion is one of the most important factors discouraging the extent of internationalization (Buccola  et al., 2001). The Fonterra Cooperative Group has successfully internationalized, breaking away from most models of traditional cooperatives. Its two distinct businesses structure, specialty ingredients and consumer milk products provides a hedge against fluctuating international dairy prices. Fonterra is a supplier of both consumer product and dairy ingredients. The consumer business, New Zealand Milk, was renamed in 2005 becoming Fonterra Brands. The name change was made to better reflect the companys core brand business. Fonterra is now pursuing a strategy called Winning Through Brands where the Fonterra name and product brand will appear on packaging as an endorsement and its worldwide reputation as a leader in dairy. Fonterra uses its expertise in dairy technology for creating value from milk as both ingredients and consumer dairy products. It is a leader in several country markets for branded consumer products such as milk, cheese, powder milk, butter and yogurt. Fonterra is ranked as the sixth largest dairy company in the world with more than two-thirds of its sales in dairy ingredients, and accounts for more than a third of international trade in dairy (Rabobank International, 2008;  Fonterra, 2007). In addition, Fonterra supplements its New Zealand product s with milk supplies from foreign affiliates to assure a stable supply of products for its customers. 2- FONTERRA PRODUCT INNOVATION ACTIVITY Fonterra views milk with sophistication, seeking to lead the race to develop its nutritional potential by meeting the needs of an increasingly health-conscious world. Science and biology underpins the dairy industry both in on-farm production and in dairy product manufacturing. Biotechnology is the technology that allows Fonterra to modify biological systems, either using natural means or more advanced tools.To develop specialized products, Fonterra uses a health and nutrition team that focus on the unique health benefits of milk-derived bioactives. This team targets specific areas in response to global consumer health concerns namely: immune health, gastrointestinal health, infant nutrition, dermatology, sports health, therapeutics, bone health and animal health. Fonterras concentration on the development of new products to drive growth is evident in both the consumer products and the ingredient business. It established new research and development facilities in 2004 to expand its p otential of new products. Fonterra also established a number of joint research projects with pioneering German vitamin producer BASF. This agreement includes developing dairy-based products for the health ingredients market, and a collaboration to develop customized, instantly-vended convenience foods for a variety of dietary needs, which will be marketed as or point-of-sale individualized foods. 3-FONTERRA PROCESS INNOVATION ACTIVITY Fonterras management states that operational excellence has to be embedded in our culture[3]. An important part of Fonterras global business operations is procurement of raw milk and gaining access to product markets. Fresh milk products, by their perishable and bulky nature, cannot be economically transported across long distances. Furthermore, high trade barriers on dairy products restrain global product movements. Fonterra established several strategic alliances and partners to increase efficiency and flexibility in its global supply chain. Fonterra and Dairy Farmers of America (DFA), the largest milk-collecting cooperative in the US, formed a joint venture company called DairiConcepts which combines DFAs manufacturing sites with Fonterras technological expertise and innovations. DairiConcepts both strengthened Fonterras position in the US market and offered the cooperative the ability to better exploit its new opportunities.In addition to improving efficiencies in its South Ameri can operations, Fonterra established a joint venture with Nestlà © to form Dairy Partners Americas. Comprising over 13 plants in Brazil, Argentina, Venezuela, Colombia, Ecuador, and the Americas, with more than two thirds of them ex-Nestlà © staff, Dairy Partners Americas has been successfully implemented in Argentina, Brazil, and Venezuela (Datamonitor, 2008). These and other partnerships provide alternative sources of raw milk for its ingredients business, enable optimization of Fonterras production plan and inventory levels, and ultimately facilitate meeting customer demand in all regional markets MARKETING ACTIVITIES OF FONTERRA COOPERATIVE GROUP Fonterra focuses on conveying the message that it has high quality products stemming from research and development activity, which use healthy, natural and ecologically responsible products that are consistent with Fonterras rural roots. The company takes a science-based approach to developing and promoting these products by employing scientific results found in research studies and commissioning research papers and clinical studies to support its claims. In 2004, a report was published illustrating the positive benefit of feeding fortified milk powders to children. Fonterra aims to establish the image of its products in the minds of young consumers, viewing them as potential life-long consumers. For example, its website for children, (www.milkzone.com), offers interactive games, fun information, contests and links to other milk-related sites. TOTAL QUALITY MANAGEMENT CRITICALLY ANALYSE According to SLACK,N.CHAMBERS,S.JOHNSTON,R.2007 it refers to the listening to customers, indentifying what they want and striving to meet their requirement get it right first time-every time, with zero defects. Peter Drucker writes that The purpose of business lies outside itself-that is creating and satisfying customer. The decision process is central, and structure has to follow strategy and management has to be management by objectives and self control. The search for the genuine keys to success in TQM implementation has become a matter of deep concern to management of companies in the world. Organizational lack of information and data on the critical factors is an obstacle to implementing TQM effectively. So, research studies on the critical factors of TQM implementation are needed. In other words, more data are required so that industries can avoid and prevent the same problems from occurring (companies which adopted TQM ended up failing or dropping the system initiative before it could really take hold), (Lau and Idris, 2001).  Idris and Zairi (2006)  also stated that there is a need for more empirical research to clarify how the TQM evolutionary path is related to critical success conditions within an economic sector, industry, and era. With more empirical proof, an approach to a sustainable quality strategy could be established. More research in the form of a longitudinal approach is also needed since a snapshot d esign alone would not be sufficient to capture success conditions holistically (Idris and Zairi, 2006). However, the success of the TQM research depends on the development of valid and reliable measures which replicate actual TQM practices companies adopt in the real world. Not only should the measurement be consistent within a certain study, but also across many studies (Jitpaiboon and Rao, 2007)   TQM can be studied from three different approaches, contributions from quality leaders, formal evaluation models and empirical research.  Deming (1982,  1986). The use of statistical techniques for quality control, and proposed his 14 principles to improve quality in organizations, based on the following idea- leadership an improvement philosophy, the right production from the beginning, training for managers and employees, internal communication aimed at the elimination of obstacles for cooperation and the suppression of quantitative objectives.  Juran (1986)  pointed out the importance of both technical and managerial aspects, and identified the three basic functions of the quality management process: planning, organization and control, as the stages for quality improvement; he indicated that the aim of the management is to reduce the cost of mistakes, reaching a point where the total costs of quality are minimal improvement.  Crosby (197 9)  defined 14 steps for quality improvement, including top and intermediate management commitment, quality measurement, evaluation of quality costs, corrective action, training, a zero-defect philosophy, objective setting and employee recognition. The research by all these authors shows both strengths and weaknesses, for none of them offers the solutions to all the problems encountered by firms (Dale, 1999), although some common issues can be observed, such as management leadership, training, employees participation, process management, planning and quality measures for continuous improvement. These ideas have exerted an influence upon later studies, in such a way that the literature on TQM has progressively developed from these initial contributions, identifying various elements for effective quality management. Taking the initial research as a basis, the critical factors of TQM found in the literature vary from one author to another, although there is a common core, formed by the following requirements (Claver  et al., 2003),customer focus, leadership, quality planning, management based on facts, continuous improvement, human resource management (involvement of all members, training, work teams and communication systems), learning, process management, cooperation with suppliers and organizational awareness and concern for the social and environmental context. Alongside these factors, identified both in theoretical and empirical studies, there are standardized quality models used by firms in practice as a guide for their implementation, or in order to carry out self-evaluations of their quality practices. The main models are the Malcolm Baldrige National Quality Award model in the USA, the European Foundation for Quality Management (EFQM) model in Europe and the Deming Application Prize model in Japan. The USA model lists in seven categories the main concepts and values in quality management: leadership, strategic planning, human resources orientation, process management, information and analysis, customer and market focus and business results. The EFQM model consists of the following principles: leadership, employee management, policy and strategy, alliances and resources, process management, people results, customer results, society results and key results (EFQM, 2000). The Japanese model is grouped into ten chapters, which are in turn divided, as in the two previous models, into a number of subcriteria, in the following way- policies, organization, information, standardization, development and usage of human resources, activities ensuring quality, activities for maintenance and control, activities for improvement, results and future plans. These principles, in general, summarize the aspects defined in the literature. Thus, issues related to the participation of employees, staff, work teams and communication, amongst others, may be included within the factor of human resource management. EVALUATE THE MIX OF CONCEPT Impact of supply chain management The maximization of firm value is an accepted goal of all publicly held firms. Value however is not a term well understood by all managers. In his book  The Power of Now, the CEO of Tibco Software, Vivek  Ranadive (1999)  explains that many business executives confuse value with profit. Ranadive makes the distinction by saying profit is a consequence of creating value. Ranadive emphasizes that creating customer value is one of the few existing differentiators that can create competitive advantage while the other classic differentiators outlined by Michael Porter and others cost leadership, quality, focus and speed have themselves become commodities. They are simply the price of market entry (Ranadive, 1999). Thus, firms must seek other avenues to build value for their customers. Many firms have turned to supply chain management (SCM) to give them a competitive advantage in the twenty-first century. A supply chain includes all the activities, functions and facilities involved (either directly or indirectly) in the flow and transformation of goods and services from the material stage to the end-user (Russell and Taylor, 2000, p. 373;  Handfield and Nichols, 1999, p. 2). SCM aims to integrate the various structures and processes of the supply chain, facilitating and coordinating the flow of goods and services and the flow of information necessary to provide the value that customers demand. The need for such coordination grows out of several trends in the marketplace. Globalization has led to the availability of a vast set of alternative sources of materials and other inputs as well as a wider array of potential customers. Customers changing expectations regarding value of goods and services, combined with advances in technology and the availability of information, have driven the formation of new forms of inter-organizational relationships (Handfield and Nichols, 1999, p. 5 ). Such factors have stimulated changes in the nature of organizations supply chains and have led to an emphasis on coordination and integration of supply chain activities.

Pat Barkers Regeneration Essay -- Pat Barker Regeneration Essays

Pat Barker's Regeneration As Pat Barker’s ‘Regeneration’ is set in a mental hospital during World War I many aspects of the novel evaluate and discuss the psychological effects that the War has had on the patients. The novel explores the internal struggles of WWI soldiers and their attempts to overcome the trauma of war experiences. In ‘Strange Meeting’ a different approach to the war is addressed with much of the novel being set in the trenches and at the front line. The novel closely examines the relationship between two soldiers Barton and Hilliard and the extent of change caused by the war is a prominent theme throughout, showing clearly the emotional and physical changes the war has caused. Prior is an initially difficult patient who suffers from mutism, writing that he has ‘NO MORE WORDS’ when asked what he could remember from his time served in France. Barker’s use of block capital letters and short, blunt statements here leads us to at first believe that Prior is not only an uncooperative patient hindering a possible speedy recovery but also inwardly angry and agitated. Although Prior gives the staff at Craiglockhart a hard time, describing the night staff as ‘spies’, and with this sarcastic dismissive attitude is perhaps at first perceived as though he doesn’t want to get better we soon realise that he is simply a difficult character who actually really wants to recover and as fast as possible, ‘it isn’t fair to say I don’t want treatment’. He is one of the many soldiers from WWI who is torn between two desires. On the one hand, he wants to recover, enabling him to return to France as soon as possible, proving himself as a soldier as well as a man. However, he still has a selfish side th... ...Prior share a lot in common both having experiencing trench life and struggling with the brutal truths of war. They both create relationships with people throughout the novels and through Barton and Hilliard’s relationship and the relationships Prior shares with Sarah and Rivers we learn a lot about their characters and the difficulties soldiers experienced in talking about their experiences as there were so many people that ‘didn’t understand’. We see that although the physical scars can be healed quickly it is the emotional scars that do the most injury and ironically are the hardest to heal. Barker and Hill both portray this message about the war using a fragmented discontinuous style, which reflects the disjointed thought process of many of the soldiers. From both novels we are shown just how innocent those back at home are and how they really don’t.

Managing Growth Essay

Sunflower Nutraceuticals (SNC) operates on a very tight cash flow. The past has not been had resources to stay above the water. SNC has been looking at some new projects and for the past nine years the projects and their impact on SNC’s financial impact has been tracked. In the first phase of these new projects two were applied to SNC. Acquiring a New Customer Atlantic Wellness was acquired as a new customer. Sales were increased significantly which in return also increased accounts receivable and inventory balances. This was a good decisions because as sales increase so does income. Additional accounts receivable and inventory can cause more overhead but can always be controlled. Leveraging Supplier Discounts With a new customer top-line growth was achieved. With the added expenses of more accounts receivable and inventory needs the cash flow for these three years was drained. It was however, offset by an added increase in EBIT due to favorable contracts. For the next three years two more projects were acquired. After the rapid increase in top-line growth and the increases it showed, SNC decided to pursue a new project that put SNC’s products into Mega-Mart Inc. retail. This once again increased top-line growth which drives sales higher, it consistently strained the EBIT. Developing a Private Label Since retail has immersed for SNC a private label seemed logical to stand out for consumers. Starting the branding process for SNC. The sale of the private label drove EBIT up again balancing out the next three years. The final three years and the final projects were critical. Since one project after another has off-set each other there is still a need to increase SNC’s cash flow and sales. High-Risk Customer Acquiring a high risk customer was a decision made with careful consideration. Since EBIT and net income were stable, sales was the next thing that needed to increase. Taking on Midwest Miracles increased the sales volume but the impact on the accounts receivables were large. Now there is talk in the business circle that Midwest Miracles is looking to file chapter 11 bankruptcy. This now leaves SNC with the option of possibly writing off a portion of the accounts receivable that has not been collected. Decisions The projects that were adapted by SNC showed that the financial resources can be forecasted and balanced with the right amount of research. Along with the increases and stabilizations SNC’s available credit line that was negative in 2012 when the financial restructure projects started remained steady through 2021. The total current assets also increased each year proving to SNC’s shareholders that a rapid increase in the value of the company has happened. Working Capital Effects â€Å"In business accounting, working capital is a benchmark measure of your company’s ability to meet its short-term obligations. It’s calculated by taking your business’ current assets and subtracting its current liabilities. Current assets are those that can or will be converted to cash in the next year. The major current assets are cash, accounts receivable and inventory. Current liabilities are obligations that must be fulfilled within the next year. For a typical company, the major current liabilities are accounts payable, accrued liabilities (such as wages earned by workers but not yet paid, or rent expenses incurred but not paid), and debt payments† (Chron, 2012). SNC’s total liabilities were up after the nine years of projects. Reference The Effect of Revenue Increase on Working Capital. (2014). Retrieved from

Tank and Equipment Game Description Essays

Tank and Equipment Game Description Essays Tank and Equipment Game Description Essay Tank and Equipment Game Description Essay Looking for free Android game? Dont want to spend more money buying full versions? We can help you! At Mob. org you can find thousands of new games. Apk files are very easy to install, Just a few seconds and you will enjoy the game. All content is ordered in categories: gambling, arcade, action, rpg and many more. Just select model of your tablet or phone (e. g. Samsung Galaxy Note, Motorola Droid, HTC Desire etc. ) in the right panel, and our system will select you the most appropriate files. If you are searching for Android tablet games, it will be more convenient to sort iles by OS version. And remember, totally free mobile content is only at Mob. org! Game Description: Blitzkrieg MMO: Tank battles an online strategy, which will plunge you into the world of WW2. Features: Realistic graphics and sound Different types of tanks Possibility of improvement of equipment Game Description: Blitzkrieg MMO: Tank battles an online strategy, which will plunge you into the world of WW2. Order:Game Description: Connect beams of the laser to destroy all red elements, and to become a champion of Beam team. 100 levels in History mode 50 levels with 2 players Bright pixel graphics

Free Essays on Reach Out And Touch Someone...Or Not

The issue of sexual harassment is not a new one. It has existed since the beginning of time; however, it has not gained notice until recently. In fact, women did not â€Å"start winning sexual harassment lawsuits until the mid 1970s† and the â€Å"first sexual harassment lawsuit to reach the Supreme Court was not decided until 1986† (Brown 43). The exact reasons for this phenomenon is not known but a better understanding of what sexual harassment encompasses can be gained by looking at the people it affects, defining what it is, when it occurs, where it happens, and why it does take place. To begin with, sexual harassment is â€Å"pervasive† occurring â€Å"in all social and economic classes† and that no person is immune (Stark 50). For example, Anita Hill, a Yale educated African American law professor, announced that she faced sexual harassment at the hands of Supreme Court judge nominee Clarence Thomas. In contrast to Hill’s higher socioeconomic status, Sheila Bensen, a 45 year old self employed Caucasian woman, was also a victim of sexual harassment (Benson 31). Nor does sexual harassment occur only among women contrary to popular belief (Schultz par.12). For example, in the Goluszek v. Smith case, a male â€Å"electronic maintenance mechanic† was belittled and cast out by his fellow workers. They â€Å"mocked him for not having a wife† and â€Å"used gender based images to assault his competence† (Schultz par. 13). Thus, it quite safe to say people of â€Å"all ages, classes, shapes, colors, and sizes† are possible targets of sexual harassment (Morris 32). What exactly is the definition of sexual harassment? The Equal Employment Opportunity Commission defines it according to the guidelines of â€Å"three basic forms: (1.) quid pro quid, (2.) retaliation, and (3.) hostile environment. ...Quid pro quid is Latin for ‘what for what’ â€Å" (Stark 55). It is typically â€Å"a situation where a supervisor penalizes a subor... Free Essays on Reach Out And Touch Someone...Or Not Free Essays on Reach Out And Touch Someone...Or Not The issue of sexual harassment is not a new one. It has existed since the beginning of time; however, it has not gained notice until recently. In fact, women did not â€Å"start winning sexual harassment lawsuits until the mid 1970s† and the â€Å"first sexual harassment lawsuit to reach the Supreme Court was not decided until 1986† (Brown 43). The exact reasons for this phenomenon is not known but a better understanding of what sexual harassment encompasses can be gained by looking at the people it affects, defining what it is, when it occurs, where it happens, and why it does take place. To begin with, sexual harassment is â€Å"pervasive† occurring â€Å"in all social and economic classes† and that no person is immune (Stark 50). For example, Anita Hill, a Yale educated African American law professor, announced that she faced sexual harassment at the hands of Supreme Court judge nominee Clarence Thomas. In contrast to Hill’s higher socioeconomic status, Sheila Bensen, a 45 year old self employed Caucasian woman, was also a victim of sexual harassment (Benson 31). Nor does sexual harassment occur only among women contrary to popular belief (Schultz par.12). For example, in the Goluszek v. Smith case, a male â€Å"electronic maintenance mechanic† was belittled and cast out by his fellow workers. They â€Å"mocked him for not having a wife† and â€Å"used gender based images to assault his competence† (Schultz par. 13). Thus, it quite safe to say people of â€Å"all ages, classes, shapes, colors, and sizes† are possible targets of sexual harassment (Morris 32). What exactly is the definition of sexual harassment? The Equal Employment Opportunity Commission defines it according to the guidelines of â€Å"three basic forms: (1.) quid pro quid, (2.) retaliation, and (3.) hostile environment. ...Quid pro quid is Latin for ‘what for what’ â€Å" (Stark 55). It is typically â€Å"a situation where a supervisor penalizes a subor...

Political and Economical Polices of the Soviet Union Assignment

Political and Economical Polices of the Soviet Union - Assignment Example The term Glasnost is related to the Soviet Union’s open policy on different branches of the government. On the other side, the Perestroika is generally the reformatory political movement in the Soviet Union aiming to bring forth economic and political restructuring. Before trying to evaluate the relevance of these policies at present, one must try to understand the problems which forced the government to implement the same. These policies are still relevant at present in Russian context because the same can help this nation to ensure smooth functioning of the government machinery. Besides, the transformation of Russian Communism from humane concern to Stalinism resulted in the degradation of the system as a whole. One can see that implementation of innovative economic and political policies can help a nation to be at the forefront of development. Within this scenario, change in economic and political policies, apart from Communist ideology, helped Russia to enjoy the benefits of modernization. So, these policies proved to be successful by limiting the influence of Stalinism and prove to be relevant at present. One can see that the US-Russian relations at present are based upon mutual understanding and co-operation. During the Cold War, the relationship was not smooth but based upon suspicion. Besides, both the nations tried their level best to divide the world nations into different blocs based upon ideological differences. In addition, the change in Russian political and economic policies was helpful to move rapidly towards development. Now, the US government does not consider Russia as a potential enemy in the international arena.  

Project Management Essay Example | Topics and Well Written Essays - 1000 words - 4

Project Management - Essay Example It has been defined as â€Å"the achievement of project objectives through people and involving the organisation, planning and control of resources assigned to the project† (Harrison & Lock, 2004, p. 6). However, one can trace the ideology or roots of project management to the earliest human civilisations. The Great Wall of China, the Taj Mahal, the Hanging Gardens of Babylon, the Roman Colosseum, and others are few examples from ancient civilisations where these early project managers, mostly, officials of the kingdom and the monarchy, handled projects according to the practices of that time (Loosemore, 2003, p. 352). Today, project management has emerged as an indispensable aspect of modern business management due to changing work environment and dynamics of the modern day business era. In this competitive business world of the 21st century, individuals within an organisation are expected to perform their formal job responsibilities, as well as many projects that go hand in hand with their position and duties (Walker, 2007, p. 183). Thus, there was a need for innovation within the business world, which resulted in a matrix organisational structure, one that is still being used in various leading businesses around the world. The principle of this structure is to create harmony between demands of project managers and line managers (Frigenti & Comninos, 2002, p. 25). Much of the literature regarding project management discusses three main constraints faced by project managers; time, cost and quality, which are often referred to as the â€Å"iron triangle† principle. The role of the project manager is to create a balance between these three factors in any project. This paper attempts to discuss the application of these constraints on the project of construction of Hindhead Tunnel that began in the first month of 2007 and ended in the summer of 2011. Furthermore, the paper will briefly discuss aspects of managing risks, managing costs and managing hu man resources, which are the three main factors that contribute to success of the projects out of the nine elements contained in the project management body of knowledge (Lewis, 2010, p. 169). Discussion Considering the importance and scope of this project, it was imperative for the project managers to ensure that they make the right trade-off between the constraints of cost, quality, and time. Quite understandably, if the project managers had focused all of their attention on reducing costs and meeting the deadlines, they would have compromised much of the quality or performance factors, something that is not acceptable when it comes to constructing a high profile tunnel, which would be used by millions of people every month (Meredith & Mantel, 2008, p. 49). In the same manner, too much focus on reducing costs and meeting the quality standards would have eventually led to the situation where the project would have failed to meet deadlines since it would need more time to use the re sources effectively and efficiently. Lastly, the project managers could have lost sight of their budget if they had start placing too much importance on meeting deadlines and maintaining the quality (Walker, 2007, p. 183). They would have to hire more experienced and skilled workers at higher pays to motivate them to work harder, quicker and better, something that would compound the costs associated with the project (Wysocki, 2011, p. 74). Thus, as these