Disney World Value Driven Term Paper Example | Topics and Well Written Essays - 1000 words

Disney World Value Driven - Term Paper Example Value driven management has a significant goal of value maximization over a given period. The aim of this work is to show how Disney World is linked to value driven management. Disney World is a diversified mass media corporation for multination. It is the biggest in terms of revenue generation. It was founded in 1923 as a cartoon studio. It has its products ranging from cable television, publishing, movies, theme parks, broadcasting, radio, web portals, and offers licensing services. In order for Disney World to be successful, it took value driven management into action. The owner, Walt Disney, had a form of self-assessment and the knowledge to operate the company. He was committed towards bringing new products to the market. This led to the growth of the company that enabled it to survive even in tough economic times of the US that existed in the late 1930s and early 1940s (Capodagli & Jackson, 2006). This self-assessment tool is a feature of value driven management. One other grea t feature that connects the Disney World to value driven management is its diversification of products. The company did not focus only on film production but it also thought of introducing new products to meet the competing customer needs. It had some other products like television debuts and theme park that quickly became successful. In order to achieve this, Disney solicited sponsorships that acted as cost subsidizers and it merchandised (Capodagli & Jackson, 2006). Value driven management aims at value creation in order to cope with the changing times and to meet customer needs. Companies that do nothing about their products end up failing and therefore there is need for companies to keep on differentiating their products as time changes. The products of a company have to be unique at all times as this maintains the competitive nature of the company. This is what has maintained the growth of Disney World from the founding times to its present days. Walt Disney was a pioneer in cr eating unique animations that impressed both children and adults (Capodagli & Jackson, 2006). He always applied skills and knowledge to his creativity making the products to be unique. Value driven management aims at no stopping even in adverse conditions. Value driven management is built with optimism. Disney had discouragements even from his family members and one of his projects was even termed as Disney’s Folly. His projects got him bankrupt at some points but he never had the attitude of stopping. He tried to look for funding of his work from film producers and in the process, he found one that funded snow white, which became a successful film and this is what made him begin his feature films (Capodagli & Jackson, 2006). The real study of ideas by the World Disney has also played a major part in its success. On top of that, the management always believes in new projects. The confidence that that members have enables them to build ideas out of everything. His idea of Disn ey Land for example, was based on a park in Missouri. The idea of train had run in his mind at childhood age and he brought it to his creation of Disney Land (Capodagli & Jackson, 2006). Revision and reform is a feature of value driven management that ensures that ideas are more than static. The success of Disney’s world also comes from Disney’s commitment for success. His dreams played a major role in the development of Disney’